“Meat is basically protein, fat and water. Our game is to find all that in plants and reassemble it against the architecture of meat.” —Ethan Brown, CEO and co-founder of Beyond Meat 10 Global meat consumption is set to rise for the foreseeable future, up until at least 2050. the good food institute created a good overview of the current land, water, emissions and eutrophication: With current market options it doesn't just show a marginal improvement, but on a scale that is necessary to not just feed everyone, but still have a habitable planet. It does not mean I am a vegetarian or vegan, but I have tried some of the alternatives and they are vast improvements from standard tofu based alternatives, that don't even come close. I am waiting for the day that clean meat is available on the market! Until then! Source: https://www.gfi.org/files/pb-meat-sustainability.pdf